How has COVID-19 changed the way your company does business?
We’ve had to adjust the way we operate on a day-to-day basis, but it has also driven us to be innovative in our approach to the market. We focused on developing online content, webinars, and tools to help our customers, installers, and distributors learn more about our product remotely. Deliveries, installations, sales calls, and internal meetings were put on hold when the shelter-in-place orders hit, allowing us time to focus on developing these tools. In a matter of a few weeks, we created a webinar series and built out our Youtube channel with educational videos for customers. Although things slowed down in Q2, we had our most profitable months and quarters in 2020, making it our best year to date. This past year has brought to light the fragility of the world we live in. As we move forward into 2021, increasing the resiliency of a person’s home has become a top priority, especially as we see work-from-home protocols extending and, for many, becoming a part of the “new normal.”
There are still things to work through, such as permitting, that have slowed down due to the pandemic. However, we’re seeing AHJs (Authorities Having Jurisdiction) that have been very slow to adopt technology shifting to remote inspections or online permit applications versus pre-pandemic. The sales process has also been hampered, since salespeople can’t sit at the kitchen table with customers anymore. But again, the firms that innovate are the ones that will thrive. Ultimately, we’re energized and encouraged by the way the industry has responded and the innovation that has been spurred on by this generational health crisis.